Writing
Frameworks, playbooks, and deep-dives on product leadership, AI strategy, and building things that scale.
Jun 18, 2026
The Iceberg Theory of Great Products
AI hasn't made great products easier to build. It made the easier parts look like the whole job.
Jun 9, 2026
TokenMaxxing Was Always the Wrong Question
Most organisations are failing at AI because they're measuring the wrong things entirely.
Jun 4, 2026
The Last-Minute Rate Drop is Not a Mistake
Will you drop the price or protect your trust with customers who already bought from you?
May 27, 2026
The Force Multiplier Most Product Builders Skip
The most valuable career move I made wasn't an interview, a course, or a promotion.
May 18, 2026
Will Apps Disappear or Multiply? Both, Actually
Why Pete Steinberger is both right and wrong about the future of apps.
Mar 8, 2024
PM 102: Deep Cut is Better Than Long Cut
How to have hard product conversations.
Feb 23, 2024
4 Faced Product Manager
And how to master them all.
Jul 22, 2025
Hello World
The start of something new — why I decided to write, and what you can expect here.