Bhanu Madaan
Product Leader building at the intersection of AI, pricing, and 0→1 growth. I lead cross-functional teams, mentor founders, and write about what actually works.
Product Leader building at the intersection of AI, pricing, and 0→1 growth. I lead cross-functional teams, mentor founders, and write about what actually works.
Led end-to-end customer journey for travel search advertising products on Google and partner platforms, championing AI-native ways of working across the PM community.
Led Maersk's first self-serve e-commerce platform, transforming from Sales-led to Product-led. Scaled customer base 26x, improved NPS from 27 to 52, and drove $200M+ revenue growth.
Delivered $200M topline while digitising the customer journey with AR experiences and digital interaction tracking.
Innovation prototyping using First Principles at Haas School of Business.
Design Thinking field work for a Kenyan NGO.
Systems Thinking and organizational complexity.
Represented India at the Global Summit.
Automation and cost reduction through data analytics.
Awarded Best Intern for Six Sigma process improvements.
Manual pricing across global trade lanes couldn't keep up with market volatility, leading to revenue leakage at scale.
Built an automated pricing engine with dynamic rate adjustments. Led cross-functional alignment across commercial, operations, and engineering.
Transformed pricing operations for the global commercial business.
Maersk's digital platform needed rapid customer acquisition to justify the technology investment.
Led 0-to-1 discovery of Maersk's first self-serve e-commerce platform - conducting user interviews, usability testing, and multi-touchpoint feedback loops to define features including guaranteed pricing, add-ons, and documentation.
Transformed Maersk from Sales-led to Product-led, with NPS improving from 27 to 52.
Revenue forecasting relied on heuristics and spreadsheets, leaving significant value on the table.
Partnered with data science to define and introduce high-signal customer features (contract validity, lane fulfilment capacity) into a predictive availability platform, improving ML model accuracy from 41% to 78%.
Scaled coverage across all 6 global regions from 20% to 65% of global volume in 8 months.
Ad listings on partner platforms lacked differentiated meta content, reducing click-through rates.
Leveraged GenAI at scale to generate product category labels for ~300k Attractions products on Google Things To Do, using LLM-as-a-judge and 3H (Honest, Helpful, Harmless) evaluation frameworks.
Delivered measurable revenue uplift with ROI exceeding 100.
AI hasn't made great products easier to build. It made the easier parts look like the whole job.
Most organisations are failing at AI because they're measuring the wrong things entirely.
Will you drop the price or protect your trust with customers who already bought from you?
The most valuable career move I made wasn't an interview, a course, or a promotion.
I mentor product builders, aspiring PMs, and founders navigating 0-to-1 challenges. Whether you need help with product strategy, career decisions, or building with AI - I've been there and I'd love to help.
Interview prep, resume reviews, and navigating your first PM role.
Product-market fit, pricing strategy, and going from 0 to 1.
Building an international career, switching industries, moving abroad.
Open to consulting, mentorship, and interesting conversations. I'd love to hear what you're building.