Bhanu Madaan picture

Product Leader building thoughtful experiences.



I specialize in leading cross-functional teams to discover, develop, and launch products that users love and businesses value. Welcome to my corner of the internet.

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My Journey …

August 1, 2024

Booking.com

AI / ML Products for ads experiences on Google and other partners.

August 1, 2024
May 1, 2019

NOPE, Kenya

Design Thinking and field visits to solve the NGO’s most burning growth issues.

May 1, 2019
August 1, 2018

Maersk

Product scale-up, pricing automation for global commercial business.

August 1, 2018
June 1, 2017

Godrej

Early corporate steps in Marketing, Sales and Product Management.

June 1, 2017
April 1, 2016

General Electric

Intern: Automation and cost reduction through Data.

April 1, 2016
January 1, 2014

Tata

Intern: First full corporate experience working on Six Sigma.

January 1, 2014

I am Grateful for…

having built products for users across the globe – from Asia to Middle East to Europe to Africa to Latin America to North America.

having solved for a range of organisational and user needs touching experience, platform and API products while leveraging cutting-edge technologies like Machine Learning and Generative AI.

opportunities to broaden my perspective by working with brilliant minds cross-functionally, across industries – data scientists, data and software engineers, designers, researchers, architects, finance, legal, security, commercial teams, amongst others.

I have worked on…

Pricing

Brought a careful balance between spoilage and spillage using experimentation with pricing curves – > USD 200mn increase in revenue over 2 years

GenerativeAI

Hyper-personalised Booking.com’s ads on Google’s AI Mode and boosted visibility of lesser known products using AI generated meta labels – uptick of >30%

0 –> 1

Moved Maersk from a Sales led to a Product led organisation using automation of pricing – scaled customer base by 26x in 3 years

Machine Learning

Developed a Machine Learning (supervised learning) forecasting platform for Maersk – increased revenue by USD 60m annually

Data solutions

Empowered Booking.com’s most successful experiment ever by building secure data solutions for Petabytes of daily data fueling discounting ML algorithms

High-traffic APIs

Managed Booking.com’s ads on partners like Google, Trivago, TripAdvisor, etc. – managing 10% of business

I am Proud of …

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  • Hello world!

    Welcome to WordPress. This is your first post. Edit or delete it, then start writing!


Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

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Inspired By Passion

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